"I have admired the brand since I was a kid": Jack Draper honoured to become Burberry's global brand ambassador

ATP
Saturday, 05 April 2025 at 15:00
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Britain’s Jack Draper has been named the global brand ambassador of the luxury fashion brand Burberry. The 23-year-old is often regarded as one of the talented players currently playing in men’s tennis in the singles category.

Draper has put some impressive performances in the recent past. Those performances have not gone unnoticed as he has now been named the global brand of the British luxury fashion brand which was established back in 1856.

“Introducing our new brand ambassador, British No.1 tennis player Jack Draper His drive, dedication and optimism, on and off the tennis court, make him a perfect match for Burberry,” was the caption of the post of the brand on its official page on the social media platform Instagram.

Draper has been quoted in a report by Tennis.com, where he stated that it was an ‘honour’ for him to be able to represent the luxury brand as an ambassador at the global level. “Being able to represent Burberry as a brand ambassador is a real honor for me,” said Draper. “I have admired the brand since I was a kid — it’s an iconic house and represents classic British style."

Draper recently registered the biggest win of his career as he lifted the ATP 1000 Indian Wells title after beating Denmark’s Holger Rune in the final in straight sets with a score of 6-2, 6-2. Talking after the match, Draper stated that he remains ‘very ambitious’ and that he has no intention of stopping any time soon.

“[I'm] not really thinking about any outcomes, ranking-wise or events-wise. I feel like I have achieved a lot in the last year, and it's been nothing to do with setting goals,” said Draper while speaking to ATP's official website. “Setting goals and saying you're going to do something, it's important to believe it, but if you're not putting in the work and putting in the sacrifice and the days of consistency together, then you're not going to achieve anything. Me and my coach, we try waking up each day and approaching practice, approaching everything I do in a very structured way and a very consistent way so that I don't have many bad days. So when I do maybe have a bad day, my level is still very high. So obviously I want to be a great player, and I want to achieve amazing things in this sport, but my main goal is keep on improving and keep on knuckling down."

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