Coco Gauff makes history with third-highest earnings season for female athlete

Coco Gauff claims the third-highest earnings season in history for a female athlete. The World No. 3 earned significant financial rewards from a season that, while not always perfectly on track, ended in the best possible way with titles at the WTA 1000 China Open and WTA Finals.

Since her 2023 US Open title, Gauff has attracted numerous sponsors who continued to sign lucrative contracts with the American No. 1 throughout the year. The 20-year-old has caught the eye of sponsors, who are betting on her to become one of the highest-paid female athletes in the world.

According to Forbes, Coco Gauff earned over $34 million this year, which includes $9.4 million in WTA Tour prizes and another $25 million off-the-court. She holds the top spot in 2024, with more than $10 million ahead of Iga Świątek, who is second in the ranking with $23.8 million. Once again, tennis players dominated the top-10 highest earners, with seven representatives, including four in the top five.

However, Gauff's success goes beyond surpassing her rivals' earnings for the year. It marks one of the most financially prosperous seasons for a female athlete, ranking third overall. According to Forbes, she is only surpassed by Naomi Osaka's earnings of $57.3 million and Serena Williams' $45.9 million, both from 2021.

Among her sponsors, Gauff has deals with New Balance, American Eagle, Rolex, Bose, Head, Carol’s Daughter, UPS, Fanatics, Naked Juice, and Baker Tilly.

Gauff is preparing for her 2025 season debut at the upcoming United Cup, where she will lead Team USA alongside Taylor Fritz, Danielle Collins, Denis Kudla, Robert Galloway, and Desirae Krawczyk. She will debut on December 29 against Canada with Leylah Fernandez and will return to the court on December 31 against Donna Vekic from Croatia.